Saksham Verma

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Deli of Emotions


A collection of merchandise inspired by eateries sold at delicatessens, confectionaries and departmental stores.

SEPTEMBER 2021
INDIA

Branding/// Art Direction/// Typography///
Graphic Design ///
Packaging ///

THE RIGHT FEEL



Emotions and food have a very interdependent relationship. We often turn to food when we want to feel a certain way. Equating food to feelings has been a recurring theme in media and advertisement as well. We are conditioned to consume for instant gratification.



This collection of wearableles stem from a world where eateries are fictionalised as literal emotions. Six emotions are branded to acheive a surreal product line by juxtoposing consumables and feelings.
• Joy Cereal
• Warmth Wafers
• Affection Soup
• Peace butter
• Compassion Chocolate
• Empathy Chewing Gum
To tailor the entire experience together, milk cartons were created to package the t-shirts.









Shop collection at therightfeel.com


Credits:

Creative Direction/ Merchandise Design/ Packaging/ Communication: Saksham Verma

Art Direction and Photography: Arsh Grewal


Talent:

Arsh Grewal

Rhea Saupin

Rohin

Saksham Verma

Sushant Sharma

Sujat Roy

Tanya Saggi