Deli of Emotions
A collection of merchandise inspired by eateries sold at delicatessens, confectionaries and departmental stores.
SEPTEMBER 2021
INDIA
Branding/// Art Direction/// Typography///
Graphic Design ///
Packaging ///
THE RIGHT FEEL
![](https://freight.cargo.site/t/original/i/b9c6e183813fce5b0ace1025a7972837f1fca127ec69aad4a3fdf03d0ee4a080/19F127D4-3C45-40CC-924E-654EB9262C7A_1_100_o-copycompressed.jpg)
Emotions and food have a very interdependent relationship. We often turn to food when we want to feel a certain way. Equating food to feelings has been a recurring theme in media and advertisement as well. We are conditioned to consume for instant gratification.
This collection of wearableles stem from a world where eateries are fictionalised as literal emotions. Six emotions are branded to acheive a surreal product line by juxtoposing consumables and feelings.
• Joy Cereal
• Warmth Wafers
• Affection Soup
• Peace butter
• Compassion Chocolate
• Empathy Chewing Gum
To tailor the entire experience together, milk cartons were created to package the t-shirts.
This collection of wearableles stem from a world where eateries are fictionalised as literal emotions. Six emotions are branded to acheive a surreal product line by juxtoposing consumables and feelings.
• Joy Cereal
• Warmth Wafers
• Affection Soup
• Peace butter
• Compassion Chocolate
• Empathy Chewing Gum
To tailor the entire experience together, milk cartons were created to package the t-shirts.
• Joy Cereal
• Warmth Wafers
• Affection Soup
• Peace butter
• Compassion Chocolate
• Empathy Chewing Gum
To tailor the entire experience together, milk cartons were created to package the t-shirts.
![](https://freight.cargo.site/t/original/i/736017703e4ded60e22760b935572bce970a8da35d3fbc19108cee867a07f1f5/DOE_Behance-02.jpg)
![](https://freight.cargo.site/t/original/i/872b1120582cd7fa47f2d22d5275f2068a4b4dafe4093d46b55197a08f28f3bb/DOE_Behance-03.jpg)
![](https://freight.cargo.site/t/original/i/4ba707bb72a8df91a91aab62822cfd4c195df686cd2abdcaa245bada265508b1/DOE_Behance-04.jpg)
![](https://freight.cargo.site/t/original/i/52eb924869f15e8d87dc119ec0199c0db2b09bd66c151dd1a6e59f4bb41c724c/DOE_Behance-06GIF.gif)
![](https://freight.cargo.site/t/original/i/9f85fa37cbfbf317671d79bf5da6f85dbd970e3c736cd4da0dcb697828f9a710/DOE_Behance-12.jpg)
![](https://freight.cargo.site/t/original/i/6c47ff4151a91338984cc5bc4e20634beb05d04a086818b657720e32465774b4/DOE_Behance-06.jpg)
![](https://freight.cargo.site/t/original/i/8309fd592177d4e77ce59b312c584e181164cb1298d2b1ade519f125c61af5de/DOE_Behance-14.jpg)
![](https://freight.cargo.site/t/original/i/73be9b7ce9d513f44566c25c353011d6730625ff470607f7a9648d72ca6a472b/DOE_Behance-11.jpg)
![](https://freight.cargo.site/t/original/i/4870742140201b7168723eb5ace8c089b557baad8bab871ea1ddebfe5d492b9d/DOE_Behance-08.jpg)
![](https://freight.cargo.site/t/original/i/e544eec0dea12cd7cae58f16e689fd1629dbd35c7105668ada2b34f7825a9667/DOE_Behance-09.jpg)
![](https://freight.cargo.site/t/original/i/bc65db800c10ac3e7e15c0de36584687d66d9bb219b4f80f014ab495ed69576b/DOE_Behance-15.jpg)
![](https://freight.cargo.site/t/original/i/4217896e0abe36d5bbfb00317c1d542cbe55b470678b5151dd441bfffcd32320/DOE_Behance-10.jpg)
![](https://freight.cargo.site/t/original/i/f36c2ee9bc15943738975c54be3c8c121a62ca81c7490b6c12b0bd9bdcc13d2a/DOE_Behance-11.jpg)
![](https://freight.cargo.site/t/original/i/f3757d4dc541cb361d04b0f1ca3c23920bb534c98d44bd67c62c93bc7117f3ee/DOE_Behance-12.jpg)
![](https://freight.cargo.site/t/original/i/b0f852e00b97ab0eba4ce900a93008bb2b97ee896e97d9cfe5df481347c51b49/DOE_Behance-13.jpg)
![](https://freight.cargo.site/t/original/i/db79a5ca542d963faadb8c928abb19e401b991d86dcb6a15df1539c241958209/DOE_Behance-16.jpg)
![](https://freight.cargo.site/t/original/i/1546ddd56060e2d7884e3fb5e1de439e846c928a9590b8a989b067018d06c406/DOE_BehanceB-08.jpg)
![](https://freight.cargo.site/t/original/i/c3a655f869b34d308b73c15428340db5191ac89fa39fb30f7f0374345b6bdbfc/DOE_BehanceB-09.jpg)
![](https://freight.cargo.site/t/original/i/0c3506a772be693e3f0b5c3291e65dfb08def3b2f76d95ef7f20a3f5b7ed392d/DOE_BehanceB-10.jpg)
![](https://freight.cargo.site/t/original/i/de4879a42bd8d3af0414db52caebf5661c6f1c352bc08b621134dff5c9ae911b/DOE_BehanceB-11.jpg)
![](https://freight.cargo.site/t/original/i/e7f4c01030139281994303f40992cc915d859153978d15d3db682c3a4ab3633a/DOE_BehanceB-12.jpg)
![](https://freight.cargo.site/t/original/i/eb09f82b863ff907a84898c402930e8a7d311da1ab393df2eeee319d6e3656d5/DOE_BehanceB-13.jpg)
![](https://freight.cargo.site/t/original/i/2f7150af3ad33ffeaaba80df017456c2d7f9fc1faa68b7362319a48049fe375f/DOE_Behance-17.jpg)
![](https://freight.cargo.site/t/original/i/6187c8ec9695eae23522af1c1d95cbbe73b52141d972585cc2d4ba0cc1602d90/DOE_BehanceB-15.jpg)
![](https://freight.cargo.site/t/original/i/fcf3bace63023fa088eed4af5c3225c5a32ace549db73595c495b1a80aeba87d/DOE_BehanceB-16.jpg)
![](https://freight.cargo.site/t/original/i/597d8ad8545a777a40cf624cfe8f562277aa9ee87c46ac6ace3b2aea77a09bbd/DOE_BehanceB-17.jpg)
![](https://freight.cargo.site/t/original/i/1f1436d1382e68acf6f1e123deb983f177099c989f586b43b2d24cc03f94c3d3/DOE_Behance-18.jpg)