Real Hero


An illustration project focusing on an array of emotions and values that defines what make us human.

AUGUST 2019
INDIA


Illustration ///
Art Direction ///
Print Design ///
Social ///
Packaging ///
Campaign Design ///
THERIGHTFEEL ///

Commercial Project • फील (Feel)






Real Hero or नायक की पहचान (Nayak ki pehchan) is an illustration project focusing on an array of emotions and values that defines what makes us human.
The concept of replicants (or androids) in the Hollywood film, Bade Runner, showcases an identity which are a lot like humans but lack the capabilities of feeling complex emotions. Although these human-androids seem to break those barriers and realise their emotional quotient, the film leaves a bigger argument of what actually makes us human.

Taking inspiration from other films of different genres, seven emotions are recorded that define the nature, story and characters of their respective films.
Real Hero covers the arc of these protagonists and antagonists and define their qualities of being a real human being, and a real hero in their own scenarios.
An exclusive limited range of merchandise was launched soon after the launch of this project.



The recorded emotions are:

Attachment // Lagaav
Morality // Naitikta
Desperation // Bebasi
Fear // Khauf
Fulfilment // Poorti
Greed // Lalach
Perseverance // Dridta