Creative Direction and Identity design for a homegrown residency in Punjab, India.
SEPTEMBER 2021 PUNJAB, INDIA Branding /// Graphic Design /// Editorial Design /// Packaging Commercial Project • Sanskritam
Sanskritam aims to promote a holistic balanced lifestyle following the ideology and practice of Ayurveda and Panchkarma. Their health and hospitality residency provides a vast range of services covering crucial ancient practices of Panchkarma in the modern age.
Their chemical-free line of products include over 16 skin and hair care cosmetics available across different media. Each product identity was created following a linocut illustration style along with a custom packaging.
The branding focuses on elevating the essence of nature and merging ancient and modern idealogy of Ayurveda. The direction is inspired by an amalgum of the five elements of life and the concept of tri-dosha.