Stages of Love
A yearly VHS series project revolving around the seven stages of love, reimagined using cinema and pop culture.
FEBRUARY 2018
FEBRUARY 2019
FEBRUARY 2020
INDIA
Illustration ///
Art Direction ///
Print Design ///
Social ///
Packaging ///
Campaign Design ///
THERIGHTFEEL ///
Commercial Project • फील (Feel)
A series of VHS tape covers have been illustrated showcasing the seven stages of love, deriving from respective films from Hindi Film Industry, which depict that particular stage in the most beautiful and iconic manner. VHS tapes are chosen to facilitate nostalgia and bring back the times away from the comforts of modern thinking and social media. The times where feelings were a pure idea and motivation for people to put in efforts and take a stand for love.
The seven stages are :
dilkashi (attraction)
uns (infatuation)
Ishq (love)
akidat (trust)
ibadat (worship)
junoon (madness)
maut (death)
The seven stages are :
dilkashi (attraction)
uns (infatuation)
Ishq (love)
akidat (trust)
ibadat (worship)
junoon (madness)
maut (death)
dilkashi (attraction)
uns (infatuation)
Ishq (love)
akidat (trust)
ibadat (worship)
junoon (madness)
maut (death)