Third Wave Coffee Roasters is a prominent cafe chain based in India. Their biggest strength lies in the community they've built around the country, bringing together people from all walks of life. Their coffee being as perfect, sourced from over 14 estates.
For their new outlet at 12th Main, Indiranagar, Bengaluru, their idea was to showcase a heavy inclination of their persona of coffee and conversations.
A single-weight lined illustration was created that contained elements from their tools, equipment and classic machinery, to figures of conversations over coffee. The illustration was a warm and dexterous dipiction. The final artwork was painted in the form of a mural inside the cafe. The mural was painted in white and grey, keeping the palette regressive to compliment the architecture and lighting.
Further the illustration was adapted into a limited edition Diwali packaging.